When you set up booths at trade shows on behalf of your business, you aren't always going to get a whole lot of space. You might only have enough room to create a small trade show booth.
But this doesn't mean that you can't work to make the most of this space. There are all kinds of products that you can invest in to make your small trade show booth stand out way more than it would otherwise.
Would you like to get your hands on some small trade show booth ideas that will enable you to make a big splash at the next trade show you attend? We're going to walk you through some of the products that you'll need to purchase to bring your small booth ideas to life.
Check out the nine products you should think about buying for your small trade show booth ideas below.
The 9 Products To Consider For Your Next Trade Show
1. Custom Backdrops
No matter which small trade show booth ideas you decide to use at your next trade show, you should make sure that they help make your booth unique. And what better way to do that than by starting things off with a custom backdrop?
You'll be able to mark your territory at a trade show, so to speak, by setting up a custom backdrop at the back of your small booth. It'll immediately separate your booth from all the other booths that surround it and make it look like something special.
You can have a backdrop customized in just about any way that you want. You can keep things simple and just put your company's name and logo on it. Or you can spice things up by turning it into a true backdrop that will make your booth look like it's in the middle of a completely different place.
Whatever the case, creating a custom backdrop for your small trade show booth would be an excellent place to start. It'll give your trade show booth a sense of purpose and set the tone for your appearance at a trade show in the process.
2. Custom 3-Sided Open-Back Tablecloths
The custom backdrop that you put towards the back of your small trade show booth will capture people's attention. But you might not get them to stop and come say hello to you if the table that you put in your booth isn't enticing.
One of the ways in which you can help motivate people to stop by your booth will be by placing the right tablecloth on the table that you put in your booth. A custom 3-sided open-back tablecloth might do the trick when you're in the market for a showstopping tablecloth.
Just like with a custom backdrop, you'll be able to design this type of tablecloth to look like whatever you want. You can stick your company name and logo on it. You can also make it any color you would like and even add a background to it if that suits your needs.
Having a custom tablecloth on the table in your booth will make your company look more legitimate. It'll also make it so much easier for you to set your booth up and take it down later.
3. Custom Stretch Tablecloths
If your trade show booth is on the very small side, you might not want to go with the type of custom tablecloth that we just touched on. People are going to rub up against your tablecloth all the time when it's hanging off a table loosely, and they might even end up accidentally pulling it off and taking everything on top of your table with it.
If you're worried about this happening, a custom stretch tablecloth might be a better option for you. These tablecloths will fit snugly over a bunch of different size tables, including:
- 4-foot folding tables
- 6-foot folding tables
- 8-foot folding tables
Custom stretch tablecloths will look every bit as good as other custom tablecloths. But because they're made out of spandex fabric, you'll find that they'll fit on tables well without budging. So you won't need to be concerned about anyone inadvertently removing a tablecloth from your table when they're trying to navigate their way through tight quarters in your booth.
4. Custom Table Top Banner Displays
After you pick out the right custom tablecloth for the table in your small booth, you'll need to begin thinking about what you'll put on the table itself. You will likely want to provide people with marketing materials like pamphlets that break down what your company does.
But in order to teach people about your company at a glance, you might also want to strategically position one or two custom table top banner displays on your table.
These table top banner displays will be about 11 inches by 17 inches, which means they won't take up much space on your table. But they will give you plenty of space to provide people with some easily digestible information about your company.
You can utilize custom table top banner displays to drum up interest in your company. They'll help attract more people to your small booth so that you can connect with them and provide them with additional info on your business and the products and/or services that you sell.
5. Custom Retractable Banner Displays
If you don't think that custom table top banner displays will be large enough to make your small booth stand out, they aren't the only types of displays that you can buy for a trade show. You might also be interested in finding out more about custom retractable banner displays that you can set up next to your table or even right outside of your booth.
These displays are typically anywhere from 24 to 48 inches wide, and they're excellent tools for those companies that want to provide people with more info than they can fit on table top banner displays. They're also great for those companies who want to make sure people will be able to see their banners from greater distances.
You might even want to go all out when you're designing a banner display for your business and invest in something like this banner display that features three banners in one. It's over eight feet wide, and it'll be absolutely impossible for people to miss it when you set it up.
Not every company is going to have enough space for a banner display that is over eight feet wide. But it might be worth considering it if you're trying to find something that will really stand out in a major way.
6. Custom Feather Flags
Custom banners aren't the only things that you can set up outside of a small booth at a trade show in an effort to bring people into it. You can also pick up a custom feather flag that will work wonders for your small booth.
If there are going to be rows and rows of small booths at a trade show, people aren't going to be able to see a front-facing banner that is positioned outside your booth. But if you have a custom feather flag flapping in the breeze, they'll be able to spot it from the end of any row.
Custom feather flags are double-sided so that you can put your company's name, logo, etc. on both sides. It'll enable people to see what is on your flags from any angle.
Some companies are under the impression that custom feather flags can only be used at outdoor events. But as long as you have enough room for them, they can also be utilized inside at trade shows if you would like.
7. Custom Pop-Up Event Tents
Most trade shows are held inside big convention centers that don't offer very much in terms of privacy. When someone steps into your small booth to speak with you, it might be challenging at times for you to speak freely about everything else that's going on around you.
You can make your small booth feel a little bit more secluded by placing a custom pop-up event tent over the top of it. A 10-foot by 10-foot tent will give you a place to speak with someone inside your booth without feeling like you're in the middle of a crowded convention center.
Additionally, a tent like this can be used to promote your company. You can have your company's name, logo, etc. put on all four sides of it so that people can see that your company is in attendance at a trade show from any angle.
You might also want to invest in a pop-up tent for your company if you either hold or attend outdoor events on a regular basis. This tent can provide you with protection from the elements when you need it most.
8. Custom Tents With Full Side Walls
A regular custom pop-up tent will provide you and those who visit your small booth at a trade show with some semblance of privacy. But obviously, it'll be open on all sides, which might prevent you from getting all the privacy you would like.
If you want to give yourself a little more privacy than you would be able to get otherwise, you might want to look into getting your hands on a custom tent with a full side wall. It'll look identical to a regular custom pop-up tent with the exception being that it will have one full wall.
You can use this wall to create a barrier between your small booth and another small booth that is either behind it or on one of its sides. You can also utilize it to provide you with protection from the sun, rain, wind, etc. if you're outside.
There are also some custom tents that come with a half wall on their sides. You may want to think about going with one of these tents if you feel as though you could benefit from having just half a wall on your tent.
9. Custom Directors Chairs
You're going to spend your fair share of time standing at trade shows. You'll be up on your feet either talking to people or trying to entice people to stop by your booth.
Either way, you'll want to have at least a couple of places to sit in your small booth for when you need a break. And why not have them promote your company when you're not sitting in them?
There are custom directors chairs where you can put your company's name and logo. These chairs will be very comfortable to sit in when you need to get off your feet for a few minutes. They'll also make your booth look better and help to market your business to everyone who walks by your booth and sees them.
You're going to need to put some chains into your small trade show booth anyway. So it would be worth looking into using these types of chairs as promotional products for your business if you can.
Buy These Products to Carry Out Your Small Trade Show Booth Ideas
Before you attend your next trade show, you should sit down and come up with a list of great small trade show booth ideas. By doing this, you should be able to come up with some great ideas that will allow you to capture a ton of attention with your booth.
You should also consider investing in some of the products that you've read about here for your booth. They'll make your trade show booth look amazing when it's finally all set up.
Contact us to learn more about all of the different products listed here.