Be interesting!
- Nothing gets tired? show go-ers to walk past a booth faster than, well, nothing.
- You have to offer them “something”. Even if it’s just some prime swag.
- Learn from other booths. Take notes about the tables that seem to be attracting.
- Even if it just offering free coffee and a snack, get people into your space and their mere presence will make others curious about what is going on and get them to head over.
- Have some nice, mellow music playing if the room isn’t too overloaded with sound already.
Be Clear!
- Make sure your message is clear.
- What are you offering, what unique benefit?
- This clarity should extend to your images. Make sure your banners are simple, bright and clear.
Be Unique!
- Have a unique look. Use your logo to your benefit.
- Have a Custom Logo Tablecloth and Custom Banners.
- Have your message be simple and engaging.
Use Good Design
- Use bright designs, a few larger images, legible fonts and a clear message.
- Make sure your space is designed to funnel people inward to where you ultimately want them to be.
Be interactive
- People are used to high-tech interaction.
- Depending on what your product is, have interactive activities for people to do.
Make Sure Your Staff is Engaging
- Everyone who comes close to your booth should be approached in a professional manner.
- Know your demographic. Use a person that your demographic will feel comfortable around and attracted to. For example if your demographic is young women, don’t have an older male trying to engage with them.
- Make sure they know to never look bored or unprofessional.