Signage has one purpose: to get you customers. Custom Banner lab can supply the tools for this, from custom vinyl banners to backdrops for trade shows to custom logo table cloths. This week’s blog is going to to focus on banners. It doesn’t matter whether the banners are for a trade show booth or for your store, they have jobs to do.
Outside Signage
- Signage on the exterior of a store or booth needs to alert people of your presence.
- It needs to let people know what you do with a simple message that is communicated through just a few words and a strong image.
- Bringing extra clarity to where the entrance is also a roll of signage.
- If people can’t figure out where the door is, they won’t become customers.
- This may seem obvious but signage plays an important role in this.
Inside the Store
- Signage in the store also has an important job to do.
- You needs signs to tell people about sales, and where items are to be found.
- Again, you want to keep your message short and visually stimulating.
- People are not going to stop and read a sign, they have to absorb the information quickly, with one glance.
- The placement of your signs is very important too. For instance: don’t put sings to encourage impulse buys near the entrance, instead put them near the check out.
If you are looking for high-quality long lasting banners and sturdy retractable banner stands, come to Custom Banner Lab every time. Order yours today.