Outdoor events and trade shows are great opportunities for showcasing your company’s services and connecting with potential customers. Adding a custom canopy tent is one of the most effective ways to make sure your booth gets the attention it deserves. But in rows and rows of similar tents, how do you cut through the noise and make sure your booth stands out?
Custom canopy tents are ideal for booths needing to set up outside. Whether that is at a festival, concert, outdoor event, or community fair, outdoor events require certain considerations. There are many reasons to consider a custom canopy tent. From rain and snow to sun and wind, a tent is the one event display item that stands between you and the elements. The entire success of an outdoor event often come down to being under the cover of a tent. Without it, you are at the mercy of the day’s weather conditions.
In this blog post, we’ll share some tips on designing a custom canopy tent that can help represent your brand and connect with your potential customers. Whether it’s your first time participating in a trade show or you’re an experienced exhibitor, we hope that these design tips help make your tent stand out from the crowd.
Tips for Designing A Custom Canopy Tent that Stands Out
Designing a custom pop-up tent that stands out in a sea of booths can make a huge difference in driving traffic to your space. Here are some tips to help you create a tent that will captivate your audience:
The size of your custom canopy tent matters
Choosing the correct size of your tent is crucial for brand visibility. You need to determine how much outdoor space you have available and then decide how you are going to best utilize your tent. A 10x10 canopy tent is the most popular size for food/merchandise vendors and trade show booths. For other large outdoor gathering events, 10x15 and 10x20 are usually recommended. Once you’ve picked the right dimensions for your event space, you’ll need to decide where to place your logo and messaging. A fully printed tent offers eight prime locations: four peaks and four valances.
- Peaks: These areas provide the largest surface space and are ideal for showcasing your logo for maximum visibility.
- Valances: These are the horizontal sections around the perimeter of the tent, and they often grab attendees’ attention first as they approach your booth. Add your website, phone number, tagline, or organization name for quick, impactful messaging.
Choose a quality logo/image
Your logo/image is the face of your brand, and you have to make sure it’s displayed in the best possible way. Before sending your logo/image to your vendor, make sure that you have a vector or an editable file, or at least a JPG file with high resolution. Low-resolution images or screenshots do not print well. Vector EPS or PDF files are preferred because they can be scaled large without distortion. At CustomBannerLab, we use dye-sublimation printing, which allows for vibrant colors and intricate patterns.
Proper positioning of logo and message
The placement of your logo and messaging can make all the difference to ensure that your brand will get the best visibility. A fully printed tent has 8 different locations (4 peaks, and 4 valances) for you to place your logo and messaging. The peaks own the biggest display space, which would give you the most visibility. So the peaks would be the ideal places for your logo. Meanwhile, the valances are also the same important areas as they might be the first sight to people when visiting your booth. Messages like a website, a phone number, an organization name, or a tagline can be added to the valances.
Ensure each side of your tent tells a part of your story. For example, you can display your website URL on two valances and your phone number on the other two. This makes sure you’re sharing key information no matter where your audience is viewing your tent from. You can also enhance your design by adding half wall or full side walls to increase the display area and reinforce your brand messaging from all angles.
Choose a background color or pattern
A well-chosen background color can make your custom tent stand out even more. A well-chosen background color can make your tent stand out even more. While conservative colors like black or white are safe options, don’t shy away from vivid colors or patterns that reflect your brand’s unique identity. A pop of color could be the perfect way to attract more foot traffic. Additionally, using patterns such as a step-and-repeat logo design or a full-bleed photograph can elevate your tent’s visual appeal. With dye sublimation printing, you can use any number of colors to create a stunning, memorable tent design that attendees will remember.
The Different Types of Custom Canopy Tents To Choose From
At CustomBannerLab, we offer a wide range of customizable canopy tents that suit various trade show and outdoor event needs. Our selection includes:
10x10 Custom Canopy Tent
The 10x10 custom canopy tent is one of the most popular sizes, ideal for trade shows, farmers' markets, and outdoor promotional events. It's spacious enough for various displays yet compact for easy setup and transport. With vibrant custom prints, this tent can turn your booth into a brand-forward space that grabs the attention of passersby.
10x20 Custom Canopy Tent
If you require maximum visibility and space, the 10x20 custom canopy tent is the way to go. Whether you're hosting a large event or need to accommodate more visitors, this tent offers ample room to showcase your products, provide seating, or conduct demonstrations. Plus, the extended tent walls give you more opportunities for bold, eye-catching graphics.
Ready to Elevate Your Brand at Events? Check Out Custom Banner Lab's Custom Canopy Tents Today!
At CustomBannerLab, we’re here to help you create a pop-up tent that not only represents your brand but also sets you apart from the competition. With endless customization options and high-quality materials, our pop-up tents are built to make a statement at any event.
Ready to design your custom pop-up tent? Partner with CustomBannerLab today and bring your vision to life!
Design your custom canopy tent today.