When you are at a trade show you are very likely competing with the big boys for the attention of customers. They have marketing budgets that make most of our heads spin, but you can compete with them. Almost all companies started out small and made it big because of the quality of their product. We can help you get an edge by producing top-quality banners, along with our portable, easy-to-use retractable banner stands for your trade show display.
We’ve come up with some basic marketing tips that you are already familiar with but are always good to be reminded of.
Keep It Simple
- Don’t let your message get lost in a busy graphic of images and superfluous words.
- Most people size up your table (or anything visual for that matter) in a just a few seconds so have the main idea be the one thing you are representing.
- Other information should be in additional literature, not on the main image.
- If you have just a few pieces of literature for people to take with them, use your tabletop as a canvas. Artistically arrange literature, business cards, and swag.
- Put only a few of every item out at a time to keep the visual impact of your table simple.
- Use a tablecloth of a basic color with colors that stand out.
- If you need help designing your logo or choosing a color table cloth that works best with your logo colors, ask the designers at Custom Banner Lab.
Custom Banner lab is your source for custom printed banners, portable, retractable banner stands as well as several tablecloth styles to choose from. Call 317.956.3898 for more information or to order.