Custom Banner Lab is your source for high-quality advertising banners and the best retractable banner stands in the business. We also offer custom made tablecloths printed with your logo, backdrops and more. This blog series is looking at current and coming display advertising and trade show trends.
When it seems like you spend half your life at trade shows, you want to know what’s new, what’s going to get people to come to your booth, and what everyone else is going to be doing so that you can keep up with, and exceed them. We’ve taken a look around and have come up with a list of the trends that are either firmly established or that we think will be mainstays of trade shows in 2016.
QR Codes.
QR Codes are a trend that is becoming more fully entrenched everyday. These can be especially effective advertising for small businesses. A QR, a Quick Response code, is a two-dimensional barcode. That pretty technical so to describe them for a layman, they are the little square of black and white that you scan with a QR scanner on your smartphone. As a result a large amount of information is transferred. They have been shown to increase conversion rates. The user can be tracked and retargeted with ease and the QR code can take the consumer to the company’s website for a full sales pitch. By scanning the QR code, the consumer has shown interests so you know they are somewhat interested to start with.
The QR code can easily be printed on a custom banner from Custom Banner Lab. Call us at 317.956.3898