According to the OAAA, the experts in outdoor advertising predict that outdoor advertising revenues will rise from $2.6 billions to $5.2 billion. As you can see, the competition for outdoor advertising is going to get stiff so now, more than ever, it’s important to have a clean, effective message for your outdoor banners and trade show display. At trade shows you are competing for every person that passes by. This makes it imperative that your design has every aspect fine tuned to maximum effect.
Font and Text
One aspect of design that is often overlooked by the layperson is the text. You have to be concerned with more than just what the text says, you must put time and energy into how it looks. The study of how the text looks is Typography and it’s a fascinating topic. We’ll briefly introduce a few of the common elements designers work on.
Hierarchy
How big each part of your message is can have an impact on how your message is received by the consumer. You want the most important part of your message to stand out and text hierarchy is one way of achieving this.
Font Choice
Each font has its own character and it’s important to match the font with your message. For example, you don’t want to use Comic Sans for a billboard about a serious medical condition. Some people think comic sans should be used only for comics, but that debate will rage on despite anything we say here.
We’ll continue the topic of font and text in your next blog. In the meantime, call Custom Banner Lab for all your banner needs and be sure to check out our amazing retractable banner stands that make setup and break down of displays for outdoor advertising or trade show displays a breeze.